About the organization
An institution specializing in the production, planning, and implementation of specialized knowledge in the field of value planning and creation.
Developing and investing in corporate and community identity and its applications in the following areas:
1- Improving the quality of individual and societal behavior
2- Improving the quality of performance and professional achievement of the organization's human resources and the community
3- Managing, developing, and guiding public opinion towards the supreme national interests of the state
4- Strengthening national unity and mobilization of all components of society behind the political leadership and the national project
5- The foundational ethical values tree produced the first globally recognized Islamic educational values system, both legally and scientifically approved, for Islamic values education at the pre-university level.
Our vision
A key partner for Arab countries seeking to develop their cultural identity and human capital for their societies.
Ending internal conflicts, strengthening national unity and cohesion, promoting social stability, and focusing on development and progress.
أهدافنا
1- Producing the necessary foundational scientific structure for creating values and identity
(Research plan - Encyclopedias - Guides and standards - The civilizational normative system for creating values and identity)
2- Directing the tendencies of decision-makers in Arab countries towards possessing a specialized industry for values and identity that supports
For the work of the ten ministries operating in the field of human development, national security, and the state's soft power
3- Rebuilding and developing the cultural identity of Arab countries, each according to its geographical specificity
Historical and national factors pave the way for and strengthen the establishment of a single Arab cultural, economic, and political unity.
As a cultural partner for contemporary regional and global identities.
